Top Mercury Urubuga by Daniel Houle is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Urubuga rwa Interineti Competition Category.

IcyumaUrubuga rwa Interineti· 2023

Top Mercury Urubuga

by Daniel Houle

Client: Azuro Digital

Igihembo cya A' Design Award cy'icyuma Winner in Urubuga rwa Interineti Category

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Colors

The Design

About Top Mercury Urubuga

Top Mercury ni urubuga rwakozwe rwihariye ku bw'ikigo gikora kwamamaza kuri Sosiyali Media. Urwo rubuga rukoresha imikorere igenda ihinduka (motion effects), animasiyo n'amashusho y'umwimerere kugira ngo rugaragaze ubwiza budasanzwe kandi bugezweho. Igishushanyo cyakozwe hakoreshejwe Figma maze gitezwa imbere hifashishijwe Webflow, kandi rushobora gukoreshwa neza ku byuma byose, ku ma browser yose no ku ngano zose z'ecran. Utubuto (buttons) n'amahuza (links) bituma abasura urubuga bakorana n'ibice bitandukanye. Imikorere y'ihinduka (motion) yagumishijwe idatambitse kugira ngo interface igume isobanutse kandi yoroshye gukurikirana. Urwo rubuga rwageze ku kigero cy'ihindurwa (conversion rate) cya 8 ku ijana, hejuru y'igipimo ndemyagihugu cya 5 ku ijana gikoreshwa muri iyo nganda.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Top Mercury Urubuga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Top Mercury Urubuga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Top Mercury Urubuga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.