Namito Ishusho y'Umuntu w'Igikinisho cy'Ubuhanzi by Ge Zhang

Zahabu Kwamamaza · 2023

Namito Ishusho y'Umuntu w'Igikinisho cy'Ubuhanzi

by Ge Zhang

Igihembo cya A' Design Award cya Zahabu 2023 in Kwamamaza
CLIENT: Ge Zhang
Estimated Number of Design Views: 717,999
Verification code 3A95DCE8E2 · Verify this award

View at A' Design Award Press Release

Colors

About Namito Ishusho y'Umuntu w'Igikinisho cy'Ubuhanzi

Namito ni ishusho y'igikinisho cy'ubuhanzi cyo mu buryo bwa mudasobwa cyakozwe hagamijwe ubucuruzi. Namito ni umukobwa ufite iminwa isa n'urubuto rw'ipeshi, umusatsi utunganyijwe mu buryo bw'igihumyo gitukura n'ikirezi cyo ku mutwe gisa n'amatwi y'urukwavu. Yambaye ikanzu itukura kandi ahagaze ashyize amaboko mu mifuka ye, amaso ye afunze. Iminwa ye yateruye igize imitima ibiri n'inyuguti X, ikimenyetso cyo gukunda isi mu gihe yanga ibibi. Uyu muntu agaragara mu mafoto, amavidewo, imurikagurisha n'ibicuruzwa byacapwe. Namito agamije kugabanya umunaniro wo mu mutwe no gushishikariza abantu kuba abo ari bo.

About the Igihembo cya A' Design Award cya Zahabu

Namito Ishusho y'Umuntu w'Igikinisho cy'Ubuhanzi ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Namito Ishusho y'Umuntu w'Igikinisho cy'Ubuhanzi biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Namito Ishusho y'Umuntu w'Igikinisho cy'Ubuhanzi itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Press Kit

Unique Properties: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions & Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Production Technology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Design Challenge: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Research: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Project Duration: Since 2021, China
Operation Flow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Image Credits: Beijing JiuPin Technology Co., Ltd.