Trip of Tea Igishushanyo by Yao Wu is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2024

Trip of Tea Igishushanyo

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About Trip of Tea Igishushanyo

Trip of Tea ni ibishushanyo bibiri byakozwe ku isosiyete y'icyayi yo mu Bushinwa. Ibi bikorwa byombi byahumekewe n'inzira ebyiri z'amateka zo gutwara icyayi, ari zo Inzira y'Icyayi y'Ibilometero Ibihumbi Icumi n'Inzira y'Ubudodo yo mu Nyanja. Ifarashi yakuwe ku kirango cy'umukiriya igaragara nk'intumwa kuri buri nzira. Imiterere ya buri farashi n'imitako iri ku ntebe yayo bihinduka kugira ngo bigaragaze ibiranga umujyi cyangwa akarere igenderamo. Amashusho y'uburyo abantu banywa icyayi mu bihugu bitandukanye nayo arimo. Ibi bishushanyo byakozwe n'intoki kuri tablette kandi bifunguka nk'umuzingo ukurikirana ukwiranye n'amaposita, amakarita y'iposita n'ibindi bikoresho.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Trip of Tea Igishushanyo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Trip of Tea Igishushanyo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Trip of Tea Igishushanyo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao