Jingting Mountain Scenic Area Umwihariko w'Ikirango by Zhejiang Gongshang University

Jingting Mountain Scenic Area Umwihariko w'Ikirango by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2024

Jingting Mountain Scenic Area Umwihariko w'Ikirango

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Umwihariko w'Ikirango

Umurima w'Ubukerarugendo wa Jingting Mountain ni umwihariko w'ikirango wakozwe ku bw'agace k'ubukerarugendo k'ingenzi n'ishyamba ry'igihugu ryo mu Ntara ya Anhui, mu Bushinwa. Umwihariko ushingiye ku igitekerezo cyo gusuzuma umuco binyuze mu gushushanya, bityo kugendera aho hantu bikaba nk'ugenda unyuze mu gishushanyo cy'urupapuro rurambuye. Ibyerekezo by'imisozi, imiterere y'amazu mato, ibicu bituje, inyoni z'ibisiga zo mu gasozi, hamwe n'ikinyobwa cy'inzoga zera z'aho hantu na icyayi cy'icyatsi, byose byashyizwe mu rurimi rw'amashusho. Amashusho atandatu y'inyongera ashyigikira ikirango nyamukuru kandi ashobora gukoreshwa mu bihe bitandukanye. Iyi migamba isimbura ishusho ya kera yari ifite icyifuzo kigufi, kandi ihuye neza n'itangazamakuru rya none rikoresha ikoranabuhanga.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Jingting Mountain Scenic Area Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Jingting Mountain Scenic Area Umwihariko w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Jingting Mountain Scenic Area Umwihariko w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao