Cosmos Datong Igishushanyo cy'Ipfunyika ry'Ibiribwa na YeZhang

Umushinga Cosmos Datong Igishushanyo cy'Ipfunyika ry'Ibiribwa wa YeZhang ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2024

Cosmos Datong Igishushanyo cy'Ipfunyika ry'Ibiribwa

na YeZhang

Umukiriya: Beijing Jiaotong University

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

101,065

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #158800

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Cosmos Datong Igishushanyo cy'Ipfunyika ry'Ibiribwa

Cosmos Datong ni igishushanyo cy'ipfunyika cyakozwe ku kigo cyaho gikora imigati yo mu mujyi wa kera wa Datong muri Shanxi, mu Bushinwa. Amatsinda ane y'amashusho afite insanganyamatsiko yerekana imiterere y'amateka y'uwo mujyi mu bihe bitandukanye. Ayo mashusho ahuza uburyo bw'ubuhanzi gakondo bw'aho hantu n'ubwiza bw'iburasirazuba bw'uburyo bushya bw'Abashinwa, kandi akoresha amabara gakondo y'imikino y'ibicucu ya Shanxi. Agasanduku ko hanze gakozwe mu bipapuro bikomeye bifite igipfuko cya UV cyoroshye, inyandiko zashyizweho hakoreshejwe ubushyuhe n'impande zaciwe mu buryo bwa die cut. Agasanduku k'impano karimo utusanduku dutatu duto kandi kagenewe ibihe by'iminsi mikuru.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Cosmos Datong Igishushanyo cy'Ipfunyika ry'Ibiribwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Cosmos Datong Igishushanyo cy'Ipfunyika ry'Ibiribwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Cosmos Datong Igishushanyo cy'Ipfunyika ry'Ibiribwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Ibipimo n'Ipaki: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Ibibazo Fatizo: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Ikoranabuhanga ryo Guteza Imbere: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Ikibazo cy'Ishusho: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Ubushakashatsi: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Ibyatumye Habaho: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Igihe cy'Umushinga: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Uburyo bw'Imikorere: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Patente: This work is all original images not copyrighted.
Abagize Itsinda: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Abafotoye: This work is all original images not copyrighted.