HLJ Nine And Eighteen Natures of China Gupfunyika Ibicuruzwa na Hang Zhou YiJiJ ue Chen

Umushinga HLJ Nine And Eighteen Natures of China Gupfunyika Ibicuruzwa wa Hang Zhou YiJiJ ue Chen ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2024

HLJ Nine And Eighteen Natures of China Gupfunyika Ibicuruzwa

na Hang Zhou YiJiJ ue Chen

Umukiriya: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #158808

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye HLJ Nine And Eighteen Natures of China Gupfunyika Ibicuruzwa

HLJ Nine and Eighteen Natures of China ni urukurikirane rw'ibipfunyika by'ibicuruzwa by'ubuzima bishingiye ku bikomoka ku bimera n'inyamaswa byo mu karere ka Heilongjiang. Ibipfunyika bikoresha amabara y'ikigereranyo, kalligrafiya gakondo yandikishijwe iburoso ndetse n'imiterere y'ibishushanyo ihuje kugira ngo byerekane buri kintu fatizo mu buryo butaziguye kandi bwumvikana ako kanya. Udusanduku dukozwe mu ikarito ikomeye kandi twarangijwe hakoreshejwe uburyo bwa lamination itabengerana (matte) hamwe n'imikono y'ubutumburuke (embossing), bikomeza imiterere y'inyandiko n'ibishushanyo. Ikandiko ry'icyuma cyabengerana (foil stamping) ryongewe ku mirongo yatoranyijwe. Uru rukurikirane rugumana isura imwe ihuriweho mu buryo bugaragara, mu gihe rwemerera buri gicuruzwa kugumana umwihariko waryo umenyekana.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

HLJ Nine And Eighteen Natures of China Gupfunyika Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. HLJ Nine And Eighteen Natures of China Gupfunyika Ibicuruzwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. HLJ Nine And Eighteen Natures of China Gupfunyika Ibicuruzwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Ibipimo n'Ipaki: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Ibibazo Fatizo: Packaging, Series, health products, nutrition, brand
Ikoranabuhanga ryo Guteza Imbere: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Ikibazo cy'Ishusho: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Ubushakashatsi: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Ibyatumye Habaho: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Igihe cy'Umushinga: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Uburyo bw'Imikorere: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Abagize Itsinda: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu