Huashan Rock Art Festival Ikimenyetso Kiranga Iserukiramuco na Lin Shi, Yan Huang and Hongmei Wu

Umushinga Huashan Rock Art Festival Ikimenyetso Kiranga Iserukiramuco wa Lin Shi, Yan Huang and Hongmei Wu ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2026

Huashan Rock Art Festival Ikimenyetso Kiranga Iserukiramuco

na Lin Shi, Yan Huang and Hongmei Wu

Umukiriya: Zhejiang Sci-Tech University

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

8,704

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #180050

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Huashan Rock Art Festival Ikimenyetso Kiranga Iserukiramuco

Huashan Rock Art Festival ni uburyo bw'ikimenyetso kiranga bwakozwe ku iserukiramuco ry'umuco riba i Chongzuo, Guangxi, mu Bushinwa. Iki kimenyetso gihindura amashusho ya kera y'ibimenyetso yo ku rutare rwa Huashan mo amashusho yoroheje ya jewometiri. Amabara y'umukara n'umweru hamwe n'uduce dufite imiterere itandukanye byibutsa amashusho asigwa ku rutare n'urutare rwononwe n'igihe. Amaposita akorwa mu buryo bw'ubugari n'uburebure ku byacapwe bito ndetse no ku byerekanwa binini byo hanze. Ibyacapwe bikoresha ibikoresho byongeye gukoreshwa n'irangi rikomoka ku bimera. Intego ni ugutuma umurage wa kera usobanuka kandi ugerwaho n'abarebera b'iki gihe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Huashan Rock Art Festival Ikimenyetso Kiranga Iserukiramuco ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Huashan Rock Art Festival Ikimenyetso Kiranga Iserukiramuco biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Huashan Rock Art Festival Ikimenyetso Kiranga Iserukiramuco ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
Ibipimo n'Ipaki: For design/small posters:

Horizontal (landscape): 370mm (width) x 210mm (height)

Vertical (portrait): 210mm (width) x 297mm (height)

For larger outdoor displays:

Horizontal (landscape): 1200mm (width) x 680mm (height)

Vertical (portrait): 600mm (width) x 900mm (height)
Ibibazo Fatizo: Art Festival, Huashan, Exhibition Branding
Ikoranabuhanga ryo Guteza Imbere: The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
Ikibazo cy'Ishusho: The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
Ubushakashatsi: Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts.
Ibyatumye Habaho: The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
Igihe cy'Umushinga: The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
Uburyo bw'Imikorere: This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
Abagize Itsinda: Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu
Abafotoye: Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.