Lao Huotang Ikirango cy'Ubucuruzi na Bi Cheng Zhong

Umushinga Lao Huotang Ikirango cy'Ubucuruzi wa Bi Cheng Zhong ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2026

Lao Huotang Ikirango cy'Ubucuruzi

na Bi Cheng Zhong

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #181844

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Lao Huotang Ikirango cy'Ubucuruzi

Lao Huo Tang ni ikirango cy'ubucuruzi cya resitora ikorera ibiryo bitekwa mu nkono ishyushye (hot pot) muri Taiwan. Iki kirango cyerekana inkono y'icyuma ifashwe n'ukuboko kumwe, hamwe n'umurongo w'umwuka uzamuka ugaragaza gutekwa buhoro buhoro. Inyuguti z'Igishinwa zashushanyijwe ku buryo bw'imikono isa n'ibirimi by'umuriro kandi zifatanyijwe n'imyandikire igezweho. Amabara akoreshwa ni umutuku w'ubushyuhe bw'amazi abira, umutuku usa n'icunga rihishije, umutuku w'amatafari n'umuhondo ucyeye ushyushye, ayobora ijisho kuva ku ziko kugera ku meza. Umweru ukoreshwa ku kirango no ku nyandiko kugira ngo bigaragare neza. Iki kirango gikoreshwa ku byapa, ku rutonde rw'ibiryo, ku makarita y'ubucuruzi no ku nyandiko zicapwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Lao Huotang Ikirango cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Lao Huotang Ikirango cy'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Lao Huotang Ikirango cy'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
Ibipimo n'Ipaki: The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
Ibibazo Fatizo: Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
Ikoranabuhanga ryo Guteza Imbere: The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
Ikibazo cy'Ishusho: The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
Ubushakashatsi: The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
Ibyatumye Habaho: In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
Igihe cy'Umushinga: The project finished in July 2021 in Taiwan.
Uburyo bw'Imikorere: Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
Abagize Itsinda: BI-CHENG ZHONG
Abafotoye: Amazing Design