InterBrasil Logotype Redesign Ikiranga Ikiranga Gusubiramo na Mateus Matos Montenegro

Umushinga InterBrasil Logotype Redesign Ikiranga Ikiranga Gusubiramo wa Mateus Matos Montenegro ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2020

InterBrasil Logotype Redesign Ikiranga Ikiranga Gusubiramo

na Mateus Matos Montenegro

Umukiriya: InterBrasil

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #86886

Reba Ibikoresho Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye InterBrasil Logotype Redesign Ikiranga Ikiranga Gusubiramo

Igitekerezo cyo kongera kwerekana ibicuruzwa no gutekereza ku mpinduka ni impinduka mu kuvugurura no kwishyira hamwe mu muco w’isosiyete. Igishushanyo cyumutima ntigishobora kuba hanze yikirango, gitera ubufatanye haba imbere nabakozi, ariko kandi nabakiriya. Ubumwe bwahujwe hagati yinyungu, ubwitange nubwiza bwa serivisi. Kuva kumiterere kugeza kumabara, igishushanyo gishya cyahujije umutima muri B n'umusaraba wubuzima muri T. Amagambo yombi yahujwe hagati bituma ikirango gisa nkijambo rimwe, ikimenyetso kimwe, gihuza R na B muri umutima.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

InterBrasil Logotype Redesign Ikiranga Ikiranga Gusubiramo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. InterBrasil Logotype Redesign Ikiranga Ikiranga Gusubiramo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. InterBrasil Logotype Redesign Ikiranga Ikiranga Gusubiramo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Ibipimo n'Ipaki: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Ibibazo Fatizo: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Ikoranabuhanga ryo Guteza Imbere: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Ikibazo cy'Ishusho: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Ubushakashatsi: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Ibyatumye Habaho: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Igihe cy'Umushinga: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Uburyo bw'Imikorere: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Abagize Itsinda: Mateus Matos Montenegro