Icyuma Amashusho · 2020
Pagoda Umwihariko w'Ikigo (Corporate Identity)
by 1983Asia
- Igihembo cya A' Design Award cy'icyuma 2020 in Amashusho
- CLIENT: 1983Asia
- Estimated Number of Design Views: 17,469
- Verification code 395BDAEC02 · Verify this award
Colors
About Pagoda Umwihariko w'Ikigo (Corporate Identity)
Pagoda ni umwihariko w'ikigo cyaremewe isosiyete y'Ubushinwa ikora ku mbuto. Uyu mwihariko washinzwe ku bushishoze bw'utuzimu tubiri tw'inguge, twabanje gushushanywa mu ipensiri hanyuma tugakorwa neza hifashishijwe porogaramu z'ikoranabuhanga mu igishushanyo. Inguge zahiswemo kubera ko mu muco w'Abashinwa zifitanye isano n'imbuto, kandi zikaba n'ikimenyetso cy'ubwenge n'ubutwari. Utu tuzimu turabyina mu bihe bine by'umwaka, kandi indabyo zibikikije zigahinduka bijyanye n'imimerere y'ubwo bihe. Amabara akoreshwa afite isano n'indabyo, ibihe by'umwaka, n'ibidukikije muri rusange. Igikorwa cyo gucapa gikoresha uburyo bwa ultraviolet coating na hot stamping. Intego ni ukugaragaza umuco w'Abanyaziya mu buryo bwubaha ubuzima kamere.
About the Igihembo cya A' Design Award cy'icyuma
Pagoda Umwihariko w'Ikigo (Corporate Identity) ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Pagoda Umwihariko w'Ikigo (Corporate Identity) biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Pagoda Umwihariko w'Ikigo (Corporate Identity) yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Press Kit
- Unique Properties
- Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
- Dimensions & Packaging
- UV, hot stamping
- Tags
- Package design, totem, traditional culture, Asian design, fruits
- Production Technology
- 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
- Design Challenge
- The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
- Research
- Chinese symbol and totem research
- Inspiration
- Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
- Project Duration
- this project finished in end of 2017 in Shenzhen China
- Operation Flow
- Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
- Patents
- 1983ASIA
- Image Credits
- 1983ASIA
