Icyuma Amashusho · 2020
Yau Sik San Igishushanyo cy'Ikirango
by 1983Asia
- Igihembo cya A' Design Award cy'icyuma 2020 in Amashusho
- CLIENT: 1983Asia
- Estimated Number of Design Views: 15,864
- Verification code 45855A1245 · Verify this award
Colors
About Yau Sik San Igishushanyo cy'Ikirango
Yau Sik San ni igishushanyo cy'ikirango cyakozwe ku bw'ikirango cy'ibiryo bya Guangdong. Ubwoko bw'iki kirango bwubatswe hishingiwe ku Mana y'Ubuhinduzi, igishushanyo gikomoka mu bwizerwa bwa kera bw'Abashinwa gifitanye isano n'imyambaro, ibiryo, amahirwe n'ubuzima burebure. Ubuhanzi bwo kwandika mu Bushinwa (Chinese calligraphy) bwakoreshejwe ku izina ry'ikirango kugira ngo hagaragazwe indangagaciro y'akarere ka Guangdong. Ihuzwa ry'amabara akoreshwa mu buryo gakondo rishyigikira ishusho rusange. Ifunika ryakozwe hakoreshejwe uburyo budasanzwe bwo gucapa ku mpapuro zihariye, uburyo bwa UV, ubudozi, gucapa hakoreshejwe uburyo bwa reactive, ndetse n'ikoranabuhanga ryo gushyiraho ibara rishyushye (hot stamping). Intego ni ukwerekana ubwiza bw'ibiryo binyuze mu nkuru y'umuco.
About the Igihembo cya A' Design Award cy'icyuma
Yau Sik San Igishushanyo cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Yau Sik San Igishushanyo cy'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Yau Sik San Igishushanyo cy'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Press Kit
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Image Credits
- 1983ASIA
