Feira do Alvarinho Ubukangurambaga Bwo Kwamamaza by Fabio Alves

Ifeza Kwamamaza · 2020

Feira do Alvarinho Ubukangurambaga Bwo Kwamamaza

by Fabio Alves

Igihembo cya A' Design Award cya Ifeza 2020 in Kwamamaza
CLIENT: MarkaBranka
Estimated Number of Design Views: 45,852
Verification code 0E3F7EFC19 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Feira do Alvarinho Ubukangurambaga Bwo Kwamamaza

Feira do Alvarinho ni ibirori bya divayi ngarukamwaka bibera i Moncao, muri Porutugali. Kugirango umenyeshe ibyabaye, byashizweho ubwami bwa kera kandi bwimpimbano. Hamwe n'izina ryayo n'umuco, Ubwami bwa Alvarinho, bwagenwe gutya kubera ko Moncao izwi nk'urusenda rwa divayi ya Alvarinho, yahumekewe mu mateka nyayo, ahantu, abantu b'imigani n'imigani ya Moncao. Ikibazo gikomeye cyuyu mushinga kwari ugutwara inkuru nyayo yubutaka mubishushanyo mbonera.

About the Igihembo cya A' Design Award cya Ifeza

Feira do Alvarinho Ubukangurambaga Bwo Kwamamaza ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Feira do Alvarinho Ubukangurambaga Bwo Kwamamaza biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Feira do Alvarinho Ubukangurambaga Bwo Kwamamaza ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Press Kit

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Image Credits: MarkaBranka, 2019