Seotun Saram Umwihariko w'Ikigo (Corporate Identity) by Yangji Kim

Seotun Saram Umwihariko w'Ikigo (Corporate Identity) by Yangji Kim is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2020

Seotun Saram Umwihariko w'Ikigo (Corporate Identity)

by Yangji Kim

Client: Seotun Saram

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Seotun Saram Umwihariko w'Ikigo (Corporate Identity)

Seotun Saram ni umwihariko w'ikigo ku serivisi ihuza abantu bashaka ubufasha n'abajyanama b'umwuga. Izina risobanura umuntu utaramenyera, kandi umugani uvuga ko buri wese atangira mu buryo budahamye. Umugani w'inkuru usobanura uburyo bw'ubujyanama ku bantu batazi neza ubujyanama. Iyi nkuru igizwe n'abakinnyi babiri: Seotun, umujyanama uzerera, na Gobukki, umujyanama utinda ariko wizewe. Ubushishozi bw'impapuro zishyushye, ubururu bw'ijoro busobanutse kandi burimbanye, hamwe n'amashusho yakozwe n'intoki, bigize uburyo bw'igaragara. Intego ni ugutanga ubujyanama nk'ikintu cy'ubugenzi, gishyushye kandi cy'umutekano.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Seotun Saram Umwihariko w'Ikigo (Corporate Identity) ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Seotun Saram Umwihariko w'Ikigo (Corporate Identity) biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Seotun Saram Umwihariko w'Ikigo (Corporate Identity) ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim