Sincha-Man Umwihariko w'Ikigo by Donggyun Kang

Sincha-Man Umwihariko w'Ikigo by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2020

Sincha-Man Umwihariko w'Ikigo

by Donggyun Kang

Client: Sinchaman

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

11,819

Verified Award Winner

Verify Award Status for #91597

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sincha-Man Umwihariko w'Ikigo

Sincha-Man ni gahunda y'umwihariko w'ikigo yakorewe serivisi ntoya ikodesha kandi igurisha ibinyabiziga. Uyu mwihariko washinzwe hishingiwe ku nkuru y'intwari, kubera ko intwari zizwi cyane binyuze ku bimenyetso byazo. Amashusho, uturango, ibimenyetso n'imiterere y'inyuguti byashushanyijwe mu mirongo y'ubururu bukonje bigaragaza ukuri, icyizere n'umuvuduko. Ikimenyetso gisa n'ikamba ry'intwari kigira uruhare mu gushimangira iyi nkuru. Ibi bice bikoreshwa mu buryo buhuje kandi buhoraho, haba mu bikoresho by'ikoranabuhanga (online) no mu bindi bikoresho bisanzwe (offline). Iyi mishinga y'umwihariko igamije guha iri zina rishya kumenyekana cyane no gutanga isura nziza mu isoko ryuzuye amasosiyete menshi ahatanira.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Sincha-Man Umwihariko w'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Sincha-Man Umwihariko w'Ikigo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Sincha-Man Umwihariko w'Ikigo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensions & Packaging: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tags: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Production Technology: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Design Challenge: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Research: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspiration: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim