Another Japan Yamagata Urubuga by Tsutomu Tojo

Another Japan Yamagata Urubuga by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Urubuga rwa Interineti Competition Category.

BuronzeUrubuga rwa Interineti· 2020

Another Japan Yamagata Urubuga

by Tsutomu Tojo

Client: Takamiya Hotel Group

Igihembo cya A' Design Award cya Buronze Winner in Urubuga rwa Interineti Category

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Verified Award Winner

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Colors

The Design

About Another Japan Yamagata Urubuga

Ishusho yerekana imyuka gakondo y'Abayapani Zen n'imikorere ya hoteri igezweho. Biroroshye gutanga ubujurire bwurubuga rwa hoteri ukoresheje amashusho kuruta uko wasobanura birambuye, wegereye Zen Mind. Uru rubuga rwose rubaho gusa kugirango rwerekane igikundiro cya hoteri. Niba ushakisha kururu rubuga, ntuzabura rwose gusura Yamagata.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Another Japan Yamagata Urubuga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Another Japan Yamagata Urubuga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Another Japan Yamagata Urubuga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging: This website is a responsive website.Provide users with the best display according to the screen size.
Tags: website, hotel, web design, japan, onsen, ryokan, resort
Production Technology: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration: The project started in December 2016 in Yamagata, Japan.
Operation Flow: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Team Members: Tsutomu Tojo
Image Credits: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.