Ifeza Amashusho · 2020
Hak Hi Kong Yong Icyambu Rebranding
by Shih Pei, Huang and Chia Lin, Wang
- Igihembo cya A' Design Award cya Ifeza 2020 in Amashusho
- CLIENT: National Yunlin University of Science and Technology
- Estimated Number of Design Views: 52,931
- Verification code 635EA0BFA6 · Verify this award
Colors
About Hak Hi Kong Yong Icyambu Rebranding
Icyifuzo koresha ibitekerezo bitatu kugirango wubake sisitemu ya CI kuri Yong-An Fishing Port. Iya mbere ni ikirangantego gishya kirema hamwe nibikoresho byihariye byakuwe mu mico iranga umuryango wa Hakka. Intambwe ikurikiraho ni ugusubiramo ubunararibonye bwimyidagaduro, hanyuma ukore mascot ebyiri zerekana kandi ureke zigaragare mubyerekezo bishya byo kuyobora ba mukerarugendo ku cyambu. Icya nyuma ariko ntabwo ari gito, uteganya ahantu icyenda imbere, ukikijwe nibikorwa by'imyidagaduro hamwe nibyokurya biryoshye.
About the Igihembo cya A' Design Award cya Ifeza
Hak Hi Kong Yong Icyambu Rebranding ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Hak Hi Kong Yong Icyambu Rebranding biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Hak Hi Kong Yong Icyambu Rebranding ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Dimensions & Packaging
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Tags
- Yong An Fishing Port rebranding and early recreation resource planning
- Production Technology
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Inspiration
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
