Min Huei Lu ᱨᱮᱱᱟᱜ Obsessive Love ᱯᱷᱤᱞᱢ ᱯᱷᱮᱥᱴᱤᱵᱟᱞ ᱣᱮᱵᱥᱟᱭᱤᱴ

Min Huei Lu ᱨᱮᱱᱟᱜ Obsessive Love ᱯᱷᱤᱞᱢ ᱯᱷᱮᱥᱴᱤᱵᱟᱞ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱣᱮᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱣᱮᱵ· 2021

Obsessive Love ᱯᱷᱤᱞᱢ ᱯᱷᱮᱥᱴᱤᱵᱟᱞ ᱣᱮᱵᱥᱟᱭᱤᱴ

Min Huei Lu ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Academy of Art University

ᱣᱮᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#120536 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱱᱤᱛᱚᱜ ᱧᱮᱞ ᱛᱮᱭᱟᱨ ᱢᱮ ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Obsessive Love ᱯᱷᱤᱞᱢ ᱯᱷᱮᱥᱴᱤᱵᱟᱞ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱰᱤᱡᱟᱭᱤᱱᱚᱨ ᱫᱚ ᱟᱞᱯᱷᱨᱮᱰ ᱦᱤᱪᱠᱚᱠ ᱟᱜ ᱯᱷᱤᱞᱢ ᱠᱚᱭ ᱢᱟᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱠᱚᱞᱯᱚᱱᱟ ᱯᱷᱤᱞᱢ ᱯᱷᱮᱥᱴᱤᱵᱟᱞ ᱯᱨᱚᱡᱮᱠᱴ ᱥᱤᱨᱡᱟᱹᱣ ᱞᱮᱫᱼᱟᱭ ᱡᱟᱦᱟᱸ ᱨᱮ ᱩᱠᱩ ᱧᱮᱞ ᱨᱮᱱᱟᱜ ᱯᱟᱹᱛᱭᱟᱹᱣ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱤᱫ ᱫᱷᱟᱹᱲ ᱯᱟᱧᱡᱟ ᱠᱟᱛᱮ ᱪᱟᱹᱞᱩᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱵᱟᱝ ᱯᱩᱨᱟᱹᱣ ᱜᱟᱱ ᱪᱚᱨᱤᱛᱚᱨ ᱠᱚ ᱫᱚ ᱵᱷᱤᱠᱴᱤᱢ ᱠᱚ ᱯᱟᱧᱡᱟ ᱠᱚ ᱠᱟᱱᱟ, ᱩᱱᱠᱩ ᱠᱚ ᱢᱟᱹᱞᱤᱠᱤᱭᱟᱹ ᱵᱩᱡᱷᱟᱹᱣ ᱮᱢᱚᱜ ᱠᱟᱱᱟ, ᱢᱩᱪᱟᱹᱫ ᱨᱮ, ᱦᱮᱸᱫᱮ ᱥᱚᱠᱛᱤ ᱩᱠᱩ ᱧᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱦᱚᱛᱭᱟ ᱞᱟᱹᱜᱤᱫ ᱩᱫᱤᱢᱚᱜ ᱠᱚᱣᱟ᱾ ᱡᱚᱛᱚ ᱧᱮᱞᱚᱜ ᱡᱤᱱᱤᱥ, ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ, ᱟᱨ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱚᱱᱩᱵᱷᱚᱵᱽ ᱫᱚ ᱩᱠᱩ ᱧᱮᱞᱤᱭᱟᱹ ᱟᱹᱰᱤ ᱠᱷᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱩᱠᱩ ᱧᱮᱞᱤᱭᱟᱹ ᱞᱮᱠᱟᱛᱮ, ᱫᱚᱨᱥᱚᱠ ᱠᱚ ᱫᱚ ᱥᱠᱨᱤᱱ ᱨᱮᱱᱟᱜ ᱜᱷᱚᱴᱚᱱ ᱠᱚ ᱨᱮ ᱥᱮᱞᱮᱫ ᱢᱚᱱᱮ ᱠᱚ ᱛᱟᱦᱮᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Obsessive Love ᱯᱷᱤᱞᱢ ᱯᱷᱮᱥᱴᱤᱵᱟᱞ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Obsessive Love ᱯᱷᱤᱞᱢ ᱯᱷᱮᱥᱴᱤᱵᱟᱞ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Website Dimensions:1920px X 1080px
ᱴᱮᱜ ᱠᱚ: Film Festival
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Camera
Adobe XD
Adobe Photoshop
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
ᱜᱚᱵᱮᱥᱚᱱᱟ: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
ᱯᱨᱮᱨᱚᱱᱟ: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in March 2019 and finished in Jun 2019 in San Francisco.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Min Huei Lu
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu