Blackandgold Shanghai ᱨᱮᱱᱟᱜ Satine Jersey ᱡᱚᱛᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Satine Jersey ᱡᱚᱛᱟ ᱯᱮᱠᱮᱡᱤᱝ
Blackandgold Shanghai ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Yili Group
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#134131 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Satine Jersey ᱡᱚᱛᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱟᱴᱤᱱ ᱡᱚᱨᱥᱮ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱡᱚᱨᱥᱮ ᱡᱚᱛᱟ ᱴᱷᱮᱱ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱠᱚ ᱚᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ। ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱟᱨᱴ ᱰᱮᱠᱚ (Art Deco) ᱥᱴᱟᱭᱤᱞ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱰᱷᱟᱹᱨᱚᱢ ᱟᱨ ᱡᱟᱦᱟᱛ ᱟᱲᱟᱝ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱛᱮᱭᱟᱨ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱴᱷᱮᱱ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ। ᱞᱟᱦᱟᱸ ᱛᱚᱲᱟ ᱨᱮ ᱥᱟᱴᱤᱱ ᱦᱟᱨᱭᱟᱲ ᱨᱚᱝ ᱪᱷᱚᱯ ᱠᱟᱱᱟ ᱟᱨ ᱞᱚᱜᱚ ᱨᱮ ᱥᱚᱱᱟ ᱨᱚᱝ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ। ᱥᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱞᱟᱭᱤᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱵᱨᱤᱴᱤᱥ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱪᱷᱮ ᱟᱨ ᱡᱚᱨᱥᱮ ᱰᱮᱭᱨᱭ ᱯᱷᱟᱨᱢ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱚᱱᱰᱚᱱ ᱟᱭ ᱨᱮᱭᱟᱜ ᱪᱷᱮ ᱛᱮ ᱝ ᱠᱟᱱᱟ। ᱡᱚᱛᱟ ᱧᱩᱛᱩᱢ ᱫᱚ ᱭᱩᱨᱚᱯᱤᱭᱟᱱ ᱥᱤᱞᱤᱝ ᱣᱮᱠᱥ ᱢᱚᱴᱤᱯ ᱨᱮ ᱚᱰᱚᱠ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱨᱤᱴᱤᱥ ᱯᱟᱨᱚᱢᱯᱚᱨᱤᱠ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱟᱭ। ᱥᱮᱛᱮᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱟᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱯᱳᱭᱤᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱵᱟᱦᱨᱮ ᱵᱚᱠᱥ ᱫᱚ ᱨᱚᱲ-ᱨᱚᱲ ᱦᱟᱹᱞᱟᱢ ᱥᱟᱫᱟ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Satine Jersey ᱡᱚᱛᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Satine Jersey ᱡᱚᱛᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm - ᱴᱮᱜ ᱠᱚ
- Packaging, milk, premium, China, Jersey
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
- ᱯᱨᱮᱨᱚᱱᱟ
- The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February, 2020 and the product is launched in April, 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All photos credits to blackandgold Shanghai, 2022.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
