Plus Collaboratives طرفان Insecta Iridesse بنيادي ڪم: پرنٽ سيلز ڪيٽلاگ انتهائي معتبر 2022 A' Design Award چاندي انعام جو فاتح آهي اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن مقابلي جي درجي ۾.
چاندياشتهاربازي· 2022
Insecta Iridesse بنيادي ڪم: پرنٽ سيلز ڪيٽلاگ
Plus Collaboratives طرفان
اشتهاربازي درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #131277 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Insecta Iridesse بنيادي ڪم: پرنٽ سيلز ڪيٽلاگ بابت
Insecta Iridesse هڪ پرنٽ سيلز ڪيٽلاگ آهي جيڪو ڌاتوئي پرنٽنگ اثرن کي پيش ڪرڻ لاءِ ٺاهيو ويو آهي. هي ڪيٽلاگ معياري رنگن جي نموني کي هڪ فرضي ڳوليندڙ جي جرنل سان تبديل ڪري ٿو، جيڪو خيالي نادر ڪيڙن جي قسمن کي درج ڪري ٿو. ٽيهه جواهر جھڙا زيور، جن ۾ ٻانھين، هار، وارن جا زيور، ڪن جا والا ۽ بروچ شامل آهن، لڳ ڀڳ مڪمل طور تي ڪاغذ مان ٺاهيا ويا آهن ۽ خاص سونهري، چانديءَ ۽ اڇي مس سان ڇاپيا ويا آهن. هي فوليو ڪوٽيل ۽ اڻ ڪوٽيل ڪاغذ جي اسٽاڪ تي وريل نقشا، ٽڪيٽون، اخباري ٽڪرا ۽ سرٽيفڪيٽ رکي ٿو. ڏسندڙن کي دعوت ڏني وئي آهي ته هو هر پرنٽ اثر کي ويجھو جاچين.
سڃاڻپ
A' Design Award چاندي انعام بابت
Insecta Iridesse بنيادي ڪم: پرنٽ سيلز ڪيٽلاگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Insecta Iridesse بنيادي ڪم: پرنٽ سيلز ڪيٽلاگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Insecta Iridesse بنيادي ڪم: پرنٽ سيلز ڪيٽلاگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
- ماپ ۽ پيڪيجنگ
- The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
- ٽيگ
- Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
- پيداواري ٽيڪنالاجي
- The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
- ڊزائين چيلينج
- Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
- تحقيق
- Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
- الهام
- This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
- منصوبي جو عرصو
- The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
- عمل جو فلو
- The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
- ٽيم ميمبر
- PLUS Collaboratives
- تصوير ڪريڊٽ
- Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
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