Mtn Dew AMP Game Fuel Launch Afifiga o Meainu by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Afifiga o Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2020

Mtn Dew AMP Game Fuel Launch Afifiga o Meainu

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner
Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Afifiga o Meainu

O le Mtn Dew AMP Game Fuel Launch o se mamanu afifiga meainu ma le fa'asinomaga o le fa'ailoga mo se meainu sauniuni e inu mo le fa'atinoga ua faia mo tagata ta'aalo ta'aloga. O le fa'asinomaga va'aia ua fausia e fetaui ma le si'osi'omaga o ta'aloga ma ta'aloga fa'akomupiuta a'o 'alofia ai fa'ata'ita'iga masani. O se fa'avae kalafi malosi e lagolago ai oloa i le lumana'i, fa'apa'aga ma aafiaga a tagata fa'atau. Na atia'e se seti atoa o mea fa'alauiloa, e aofia ai le fa'ailoga, le oloa ma le aafiaga a le tagata fa'atau. O le mamanu e fa'atatau i le tu'uina atu o le meainu i se auala moni i tagata ta'aalo fa'akomupiuta ma tagata ta'aalo ta'aloga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Mtn Dew AMP Game Fuel Launch Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Mtn Dew AMP Game Fuel Launch Afifiga o Meainu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mtn Dew AMP Game Fuel Launch Afifiga o Meainu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release