Game Fuel Team Optic Champions Can Apa mo Meainu by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Apa mo Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2020

Game Fuel Team Optic Champions Can Apa mo Meainu

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Apa mo Meainu

Book Text: O le Game Fuel Team Optic Champions Can o se apa mo meainu fa'atapula'aina lona lolomiga na faia mo le sosaiete o ta'aloga fa'akomepiuta. O le mamanu autu o le teuga na fetuutuuna'i e atagia mai ai le 'au Optic Gaming, o latou sui e ofuina lanu pa'epa'e i taimi o ta'aloga fa'atauva'a. O le lanu pa'epa'e o loʻo fai ma pito i tua o le apa, faʻatasi ai ma laulau lanu meamata. O se ata tusiata faʻapitoa o tagata taʻitasi o le 'au e faʻaalia e pei o se ata moni. O le lolomi tuusaʻo, vali togi ma le faʻavaa fa'atolu-itu maualuga e faia ai le tino atoa o le apa. O se vali mate i vaega filifilia e faʻaalia ai lelei atu vaega uamea.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Game Fuel Team Optic Champions Can Apa mo Meainu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Game Fuel Team Optic Champions Can Apa mo Meainu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Game Fuel Team Optic Champions Can Apa mo Meainu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release