Auro Afifi · 2020
Off the Eaten Path Faapipiiga o Meaʻai Māmā
by PepsiCo Design and Innovation
- A' Design Award Auro 2020 in Afifi
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Faapipiiga o Meaʻai Māmā
O le Off the Eaten Path o se mamanu faapipiiga mo se vaega o meaʻai māmā tulaga maualuga e faavae i laau. O nei meaʻai māmā e tuufaatasia ai fualaau faisua moni e pei o chickpeas, pi uliuli ma pi i ni tuufaatasiga e leʻi faamoemoeina. O le faapipiiga e maua ai e le faailoga se faasinomaga vaaia tuufaatasi i soo se faaaogaina. O le mamanu e faamoemoe e fesoasoani i le faailoga ia iloga mai i totonu o le vaega tumutumu o meaʻai māmā e sili atu mo le soifua maloloina. Na auai se vaega toaitiiti o tagata faatau i le faagasologa o le atinaʻe ma tuuina mai a latou manatu i vaega taitasi. O manatu mai tagata faatau na taiala ai filifiliga o le mamanu ma lagolagoina ai se aafiaga tumau o le faailoga.
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Off the Eaten Path Faapipiiga o Meaʻai Māmā, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Off the Eaten Path Faapipiiga o Meaʻai Māmā e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Off the Eaten Path Faapipiiga o Meaʻai Māmā e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
