Chu Cellar Afifiga o Liku by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Chu Cellar Afifiga o Liku

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Afifiga o Liku

Chu Cellar o se mamanu afifiga mo se liku e gaosia i Hubei, Saina. O le fagu e faia i le omea, ma o lona foliga e faataitai ai se seti o logo tatagi, o se mea faaleaganuu o le setete anamua o Chu. O le mamanu i luga o le tino o le fagu e sasaa i totonu o se faasino tatala, ma o le atigipusa e faia i le laau. O laina siitia ma popoo i luga o le fogaeleele e faaitiitia ai avanoa e se'e ai i le taimi o le taulimaina. O le faavae o le atigipusa e galue o se tulaga faaali, ma o lea e mafai ai ona teuina le fagu gaogao e fai ma mea teuteu. O le faamoemoe ia atagia mai ai le talafaasolopito ma le aganuu o le itulagi na afua mai ai.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Chu Cellar Afifiga o Liku, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Chu Cellar Afifiga o Liku e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Chu Cellar Afifiga o Liku e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu