Co Ba Coffee Afifiga Kofe by My Linh Mac

Co Ba Coffee Afifiga Kofe by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Co Ba Coffee Afifiga Kofe

by My Linh Mac

Client: Mmac

A' Design Award Apamemea Winner in Afifi Category

16,107

Verified Award Winner

Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Afifiga Kofe

Co Ba Coffee o se mamanu afifiga na faia mo se fa'ailoga kofe Vietnamese. O le afifiga o lo'o fa'aalia ai le kofe fuamoa, o se meainu masani mai Vietnam e le'i lauiloa tele i isi atunu'u. O le logo e fa'avae i luga o se ata fa'apitoa faapopoa o le na faavaeina le kamupani. O le igoa o le fa'atauga e sau mai se upu Vietnamese mo se tuafafine matua o le tama po'o le tina, e fa'amanatu mai ai sootaga o le aiga ma le olaga fa'alenu'u. O lanu na filifilia mai le laufanua fa'atoaga lea e totoina ai fatu kofe. O pepa ma polyester e mafai ona toe fa'aaogaina e fa'aaogaina mo taga ma mea fa'atusa ai. O le mamanu fa'aonaponei e fa'atatau i tagata inu kofe o lo'o feoa'i solo.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Co Ba Coffee Afifiga Kofe, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Co Ba Coffee Afifiga Kofe e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Co Ba Coffee Afifiga Kofe e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac