Hopapops Meaai Mama Maloloina e Angela Spindler

O le mamanu Hopapops Meaai Mama Maloloina e Angela Spindler o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2020

Hopapops Meaai Mama Maloloina

na mamanuina e Angela Spindler

Tagata Fa'atau: Depot Creative

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

16,909

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #101038

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Hopapops Meaai Mama Maloloina

Galuega Fa'atino: Fa'aigoaina, fa'aigoaina o fa'ailoga ma fa'ata'otoga mo fatu lili vai, fa'atatau i tagata fa'atau a Amerika. Ole lu'i ole auala e pu'e ai se maketi e le'i fa'alogoina le mea taua, fatu lili vai. O le fofo, ia taulaʻi atu i luga o le fata alaga, faʻamatalaga faʻamatalaga faigofie ma faʻaaliga iloga mea faitino. O le fa'ata'ita'iga, o lo'o faia uma i luma ma tua o le afifiina, e ave i le fale le oloa ma le tofo eseese. O le natura le tutusa o le faailoga o le faailoga o le Hopapops e faʻaopoopoina ai se paʻu mataʻutia i faʻamau, faʻafetai i le leo malie o le leo na faia mo le faʻailoga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Hopapops Meaai Mama Maloloina, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Hopapops Meaai Mama Maloloina e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Hopapops Meaai Mama Maloloina ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Fua & Fa'apipi'i: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Fa'ailoga: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Tekonolosi Gaosiga: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Lu'itau o le Mamanu: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Su'esu'ega: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Fa'aosofia: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Umi o le Poloketi: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Fa'agasologa o Galuega: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Sui o le 'Au: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Fa'aaloaloga o Ata: Illustrator: Anna Makarova