Kuniichi Meaai Afifi by Katsunari Shishido

Kuniichi Meaai Afifi by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2020

Kuniichi Meaai Afifi

by Katsunari Shishido

Client: Cocodoru

A' Design Award Auro Winner in Afifi Category

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Verified Award Winner
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Colors

The Design

About Kuniichi Meaai Afifi

O le masani Iapani meaai faasao Tsukudani e le lauiloa i le lalolagi. O se meaʻai soya-faʻavae kuka faʻafefiloi o loʻo tuʻufaʻatasia meaʻai eseese o le sami ma mea o le laueleele. O le afifi fou e aofia ai le iva faʻailoga ua mamanuina e faʻafouina ai le masani Iapani mamanu ma faʻaali uiga o mea ai. O le igoa fou o le logo ua fuafuaina ma le faʻamoemoe o le faʻaauauina o lea aga masani mo le isi 100 tausaga.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Kuniichi Meaai Afifi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Kuniichi Meaai Afifi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Kuniichi Meaai Afifi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.