Rosé Galuega Autu: Pepa Fa'ailoga Uaina e Ximena Ureta

O le mamanu Rosé Galuega Autu: Pepa Fa'ailoga Uaina e Ximena Ureta o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2020

Rosé Galuega Autu: Pepa Fa'ailoga Uaina

na mamanuina e Ximena Ureta

Tagata Fa'atau: Concha y Toro

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #101247

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Rosé Galuega Autu: Pepa Fa'ailoga Uaina

Tusitusiga o le Tusi: O le Rose o se pepa fa'ailoga uaina ua mamanuina mo se uaina rose e gaosia i Chile. O le pepa e fua i le 85 e le 90 milimita ma ua lolomiina i luga o pepa mafiafia e 89 kalama i le mita fa'atafa taitasi. E lima lanu fa'apitoa ua fa'aaogaina i le ofaseti fa'akomepiuta, fa'atasi ai ma le pepa auro, pepa uliuli, ma fa'amaninoga faatoa'aga ma le faatoa'aga la'ititi. O le mamanu ua musuia e rose, lau rosa, lau vine, ma lanu mālū o le lagi i le afiafi. O ala vine e fusifusia solo i le tusitusiga. O le fagu e uta ai le 375 milita, o se fua la'ititi lea e fou i lenei vasega o uaina i Chile.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Rosé Galuega Autu: Pepa Fa'ailoga Uaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Rosé Galuega Autu: Pepa Fa'ailoga Uaina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Rosé Galuega Autu: Pepa Fa'ailoga Uaina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Fua & Fa'apipi'i: Label Dimension: 85x90 mm
Fa'ailoga: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Tekonolosi Gaosiga: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Lu'itau o le Mamanu: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Su'esu'ega: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Fa'aosofia: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Umi o le Poloketi: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Fa'agasologa o Galuega: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Sui o le 'Au: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Fa'aaloaloga o Ata: Diego Agurto