Shiny Meadow A2 Galuega Autu: Fagu Susu e Mengniu Dairy

O le mamanu Shiny Meadow A2 Galuega Autu: Fagu Susu e Mengniu Dairy o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2020

Shiny Meadow A2 Galuega Autu: Fagu Susu

na mamanuina e Mengniu Dairy

Tagata Fa'atau: China Mengniu Dairy Company Co., Ltd.

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #101529

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Shiny Meadow A2 Galuega Autu: Fagu Susu

Shiny Meadow A2 o se fagu ua fuafuaina mo susu fou. O le fagu e faia mai le PET e maualuga lona faʻasolosolo, lea e maua ai le uiga o le tioata. O le foliga e faʻavae i luga o le fagu tioata susu masani a Europa ma toe tusia i se auala faʻaonaponei. O se vaega manino tele e faʻaali ai le susu i totonu, o lea e mafai ai ona vaʻaia saʻo le oloa. O se faʻailoga A2 tele i le ogatotonu e tuʻufaʻatasia ma se pyramid meaʻai e fausia ai le ata o le faʻailoga. E maua e le fagu le 720 ml ma e fua i le 80 mm le lautele sili ona telē ma le 238 mm le maualuga. O le mamanu e faʻamoemoe e faʻaali ai le faigofie ma le mama.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Shiny Meadow A2 Galuega Autu: Fagu Susu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Shiny Meadow A2 Galuega Autu: Fagu Susu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Shiny Meadow A2 Galuega Autu: Fagu Susu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Fua & Fa'apipi'i: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Fa'ailoga: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Tekonolosi Gaosiga: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Lu'itau o le Mamanu: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Su'esu'ega: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Fa'aosofia: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Umi o le Poloketi: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Fa'agasologa o Galuega: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Pateni: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Sui o le 'Au: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Fa'aaloaloga o Ata: .