Bestore Handy Gift Galuega Autu: Pusa Meaalofa Mea Taumafa by Tiger Pan

Bestore Handy Gift Galuega Autu: Pusa Meaalofa Mea Taumafa by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Bestore Handy Gift Galuega Autu: Pusa Meaalofa Mea Taumafa

by Tiger Pan

Client: Bestore

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #101542

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Colors

The Design

About Bestore Handy Gift Galuega Autu: Pusa Meaalofa Mea Taumafa

Tusitusiga: Bestore Handy Gift o se faasologa o pusa meaalofa mea taumafa. Na faia le faasologa lea e faalautele ai le laina i ai o meaalofa mea taumafa e ala i oloa e le masani ai. O pusa taitasi e faia i pepa mafiafia paepae ma fua i le tulaga talafeagai mo le oloa o iai i totonu. O se fusi pepa lomia e taatia i le itu taumatau o pusa taitasi, e faatasi ai pusa e limagafulu eseese i lalo o le faasologa e tasi ma lagolago ai le faaaliga faatulagaina i luga o fata ma laulau faatau. O ata faaata o loo faatulaga i se tulimanu fasefulu-lima tikeri ma faapipiiina i fafo i le auro. O laina ma elemene filifilia e faaaogaina e ala i le fa'amamaina auro.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Bestore Handy Gift Galuega Autu: Pusa Meaalofa Mea Taumafa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Bestore Handy Gift Galuega Autu: Pusa Meaalofa Mea Taumafa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Bestore Handy Gift Galuega Autu: Pusa Meaalofa Mea Taumafa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
Dimensions & Packaging: White cardboard with different size according to each product's characteristic.
Tags: Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
Research: As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
Inspiration: To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
Project Duration: The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
Operation Flow: The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng
Image Credits: Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.