Yuyuan Road Baijiu Galuega Autū: Afifiga o le Ava Malosi by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.
ApamemeaAfifi· 2020
Yuyuan Road Baijiu Galuega Autū: Afifiga o le Ava Malosi
Client: Zhiyu Department (Shanghai) co. Ltd
A' Design Award Apamemea Winner in Afifi Category
Verified Award Winner
Verify Award Status for #102183The Design
About Yuyuan Road Baijiu Galuega Autū: Afifiga o le Ava Malosi
Tusitusiga o le Tusi: O le Yuyuan Road Baijiu o se mamanu afifiga mo se ava malosi Saina lea e gaosia i le taulaga o Maotai, itumalo o Guizhou. O le mamanu e maua mai i le musumusuga o le Auala o Yuyuan, o se auala tuai i Shanghai, ma le fale autū o loo iai i lena auala. O le logo e faaali mai ai se vaega o le Paramount, o se fale iloga ma se faailoga tau aganuu i Shanghai. O le pusa i fafo e faia mai plastic toe faaaogaina, o le fagu e omai (ceramic) ma vali auro sprei, ae o le ufiufi e faia i le plastic. O le pusa e fua i le 100 i le 100 i le 290 milimeta. O le fuafuaga o le afifiga e faamoemoe e faasino atu ai le aganuu o Shanghai i tagata faatau.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Yuyuan Road Baijiu Galuega Autū: Afifiga o le Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Yuyuan Road Baijiu Galuega Autū: Afifiga o le Ava Malosi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Yuyuan Road Baijiu Galuega Autū: Afifiga o le Ava Malosi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
- Dimensions & Packaging
- The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
- Tags
- Shanghai, Yuyuan Road, History, Street, Building
- Production Technology
- The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
- Design Challenge
- In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
- Research
- The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
- Inspiration
- The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
- Project Duration
- The project started in November 2018 and finished in September 2019 in Shenzhen.
- Operation Flow
- This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
- Team Members
- Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu - Image Credits
- Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019
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