Utobeera Afifiga o Pia Fua by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Afifi Competition Category.
UʻameaAfifi· 2020
Utobeera Afifiga o Pia Fua
by Jansword Zhu
Client: Jansword zhu
A' Design Award Uʻamea Winner in Afifi Category
Verified Award Winner
Verify Award Status for #102296The Design
About Utobeera Afifiga o Pia Fua
O Utobeera o se mamanu afifiga mo se pia fua. O le igoa Utobeera na maua mai le upu Utopia, ma e atagia mai ai tulaga taua a le fa'aputuga e pei o le tutusa aia tatau, tagata soifua, eseesega, tulaga tulaga ese ma le alofa. E fa foliga iloga mai le talafaasolopito o faatufugaga ua toe faaliliuina i se sitaili ata vali psychedelic: o le tagata pulou a Rene Magritte, se teine e ofuina se ofu Saina, o Bacchus, le atua o le uaina, ma le atua Saina o le ola umi. O fua taitasi i faatufugaga muamua ua suia i se ata fua fa'atekonolosi. O le mamanu e faasino atu i aganuu cyberpunk ma e faaaoga ai lanu Pantone ma le loomiina foil.
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Utobeera Afifiga o Pia Fua, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Utobeera Afifiga o Pia Fua e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Utobeera Afifiga o Pia Fua ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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