Sierra Cantabria Igoa o le Fagu Uaina by Estudio Maba

Sierra Cantabria Igoa o le Fagu Uaina by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2020

Sierra Cantabria Igoa o le Fagu Uaina

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

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Colors

The Design

About Sierra Cantabria Igoa o le Fagu Uaina

O le Sierra Cantabria o se mamanu igoa mo se aiga o uaina e gaosia e se fale gaosi uaina masani a Sepania. E lautele le laulaufaiva, o lea e faasoa ai e igoa uma se gagana faaata e tasi ae tumau pea ni eseesega itiiti i le va o fagu. O faailoga faaeaiga na faaaogaina e le aiga mo le 150 tausaga ua tuufaatasia ma se faasologa manino o elemene faamataitusi. O le faiga e fatuina ai igoa e 53 tuufaatasiga mo fagu Bordeaux ma Burgundy. O igoa taitasi e lolomiina i luga o pepa cotton ma le maualuga o le faateleina, faailoga ma le vali sela. O le faamoemoe o se laulaufaiva masani ma faaalia ma se ata faailoga tumau.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Sierra Cantabria Igoa o le Fagu Uaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Sierra Cantabria Igoa o le Fagu Uaina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Sierra Cantabria Igoa o le Fagu Uaina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba