New Vision Afifiga o le Sua by Ye Wang and Wei Chen

New Vision Afifiga o le Sua by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2020

New Vision Afifiga o le Sua

by Ye Wang and Wei Chen

Client: Nanpai Farm

A' Design Award Uʻamea Winner in Afifi Category

8,947

Verified Award Winner

Verify Award Status for #103664

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About New Vision Afifiga o le Sua

O le New Vision o se faasologa o afifiga sua na fuafuaina mo se faatoaga fua. E tofu le fagu ma se ata fua tulaga ese na faia i le polokalame faufau mamanu ma gaosia e ala i le faagasologa lolomi leisa. O ata nei e faaliliuina le tele o meaʻai o le sua i ata faafoliga faigofie ma e faigofie ona manatua. O le faasologa e faamoemoe ia tulaga ese mai afifiga sua masani a supamaketi, ina ia mafai e tagata faatau ona iloa vave ma faailoa ituaiga taitasi. E tofu le fagu ma le maualuga e 220 milimita ma le lautele (taimane) e 64 milimita.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai New Vision Afifiga o le Sua, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina New Vision Afifiga o le Sua e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai New Vision Afifiga o le Sua ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd