Plaza del Sol Afifi o Meaai Fa'afefe by Estudio Maba

Plaza del Sol Afifi o Meaai Fa'afefe by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Plaza del Sol Afifi o Meaai Fa'afefe

by Estudio Maba

Client: Plaza del Sol

A' Design Award Apamemea Winner in Afifi Category

15,217

Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Afifi o Meaai Fa'afefe

Plaza del Sol o se mamanu afifiga mo taga crisps. O ata faatusa e maua mai i faailoga masani ma mea faamanatu e maua i totonu o aai turisi Sipaniolo, ma o nei faasinoga e faaali mai i se auala fa'aonapo nei ma le malie. O taga flow ta'itasi e taʻu mai se tala puupuu e fausia mai mea faamanatu, ma le faamoemoe ia faataʻalili ai le tagata faatau. O ata na faia e ala i ata pueina o mea ola tumau (still life photography) na faatulagaina i se seti, ma o taga na gaosia e ala i lomiga flexographic. O taga taʻitasi e 195 i le 320 milimita le tele.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Plaza del Sol Afifi o Meaai Fa'afefe, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Plaza del Sol Afifi o Meaai Fa'afefe e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Plaza del Sol Afifi o Meaai Fa'afefe e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba