Sister's Ice Cream Aisakulimi by Azadeh Gholizadeh

Sister's Ice Cream Aisakulimi by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2020

Sister's Ice Cream Aisakulimi

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award Auro Winner in Afifi Category

62,953

Verified Award Winner

Verify Award Status for #104285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sister's Ice Cream Aisakulimi

O lenei Afifi e fuafuaina mo le Sisters Ice Cream Company. O le au mamanu na taumafai e faʻaogaina ni tamaʻitaʻi se toʻatolu, oe toe faʻamanatu i tagata gaosi oloa o lenei oloa, i le foliga fiafia lanu e sau mai le tofo o aisikulimi taʻitasi. I tofo taitasi o le mamanu, o le foliga pf aisikulimi o lo o faʻaaoga e pei o le lauulu o le amio, o loʻo faʻaalia ai se ata manaia ma fou o aisa kulimi afifiina. O lenei mamanu, i lona tulaga fou, ua tosina mai ai le tele o mataala i totonu o ana tagata tauva ma na maualuga le faatauina. Le taumafaiga taumafai e fatufatu le amataga ma le fausaga afifiina.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Sister's Ice Cream Aisakulimi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Sister's Ice Cream Aisakulimi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Sister's Ice Cream Aisakulimi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
Dimensions & Packaging: width 80mm x Height 190mm
Tags: Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
Production Technology: Food grade Thickened BOPP Material
Design Challenge: it was really hard to satisfy the customer. they were far more strict and picky.
Research: This design comes from a detailed observation of the manufacturer identification.
Inspiration: It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
Team Members: Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018