Vitartissimi Natural Fragrance Galuega Tuufaatasi: Afifiga Moliga by Suzhou SoFeng Culture Media Co., Ltd.

Vitartissimi Natural Fragrance Galuega Tuufaatasi: Afifiga Moliga by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2020

Vitartissimi Natural Fragrance Galuega Tuufaatasi: Afifiga Moliga

by Suzhou SoFeng Culture Media Co., Ltd.

Client: Vitartissimi

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vitartissimi Natural Fragrance Galuega Tuufaatasi: Afifiga Moliga

Tusitusiga o le Tusi: O le Vitartissimi Natural Fragrance o se afifiga na fatuina mo se laina o moliga suauu manogi masani. O le mamanu e tuufaatasia ai se pusa paepae ma se fusi puta. E leai ni ata lolomi i luga o le pusa, na o se logo ma se upu faamamafa ua tuiina i totonu, ae o faamatalaga uma o le oa ua tuuina i luga o le fusi puta. O le vaaiga paepae mama e mafai ai ona toe faaaogaina le pusa mo le teuina o mea i le fale, lea e faaitiitia ai otaota. O le pepa ua faamaonia ma faamaeaina i se faagasologa fai vela vevela. O le foliga fa'atafafa e fua i le 82 i le 82 i le 100 miliseka ma e faasaoina ai avanoa i le taimi o felauaiga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Vitartissimi Natural Fragrance Galuega Tuufaatasi: Afifiga Moliga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Vitartissimi Natural Fragrance Galuega Tuufaatasi: Afifiga Moliga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Vitartissimi Natural Fragrance Galuega Tuufaatasi: Afifiga Moliga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching.
Dimensions & Packaging: Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process
Tags: Package, Aromatherapy, Candle, Nature, Life
Production Technology: A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
Design Challenge: The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
Research: The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
Inspiration: VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
Project Duration: The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
Team Members: Lu Jiayi, Art Director
Sha Feng, Creative Director
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019