Lavazza Idola Kofe Masini by Florian Seidl is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinamu in Mamanu Masini Fale Competition Category.
PlatinamuMasini Fale· 2020
Lavazza Idola Kofe Masini
Client: Lavazza
A' Design Award Platinamu Winner in Masini Fale Category
Verified Award Winner
Verify Award Status for #104741The Design
About Lavazza Idola Kofe Masini
O se fofo lelei i le kofe e fiafia i ai saili mo le lelei Italia faʻaalia i le fale. O le tago e faʻaaogaina le faʻamatalaga o loʻo i ai ma faʻamatalaga faʻaletonu e fa filifiliga ma se vevela faʻaleleia o le galuega e ofoina atu se mea na faia mo le poto masani mo soʻo se tofo poʻo se taimi. O le masini faailoa le misi vai, o se ato ato atoa ai po o le manaʻomia mo ifo i lalo e ala i isi malamalama moli ma le sisina fata e mafai ona fetuunai faigofie. O le ata ma lona agaga faʻaavanoaina, lelei vaʻaiga ma auiliiliga auiliiliina o se faʻamatalaga o le faʻavae o le gagana Lavazza.
The Recognition
About the A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai Lavazza Idola Kofe Masini, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lavazza Idola Kofe Masini e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Lavazza Idola Kofe Masini o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A perfect solution for coffee lovers looking for proper Italian espresso experience at home. The touch interface with acoustic feedback has four selections and a temperature boost offering a tailor made experience for every taste or occasion. The machine indicates missing water, a full caps container or the necessity for descaling and the drip tray can be adjusted easily. The design with its open spirit, quality surfacing and sophisticated detailing is an evolution of Lavazza’s form language.
- Dimensions & Packaging
- 145mm / 380mm / 280mm
4 kg - Tags
- Lavazza, Coffee, Espresso, touch interface
- Production Technology
- injection molding (ABS/SAN), glas, steel grid, painted main shell
- Design Challenge
- Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
- Research
- conceptual and formal research, 3D modeling, mock-ups, prototyping
- Inspiration
- The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
- Project Duration
- Turin, Italy
- Operation Flow
- intuitive touch interface with acoustic feedback, quiet operation
- Team Members
- Florian Seidl
Angelica Rella
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