Oulevi Packaging Design Afafanua o le Pia by Zhangyong Hou

Oulevi Packaging Design Afafanua o le Pia by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2021

Oulevi Packaging Design Afafanua o le Pia

by Zhangyong Hou

Client: Oulevi

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design Afafanua o le Pia

O Oulevi o se mamanu afafanua mo le pia e sasaa mai i le paelo. O le apa e faia i le uamea stainless steel e le mafai ona ele, e iai le aofaiga o totonu e tasi le lita ma e 274 mm le umi ma le 193 mm le maualuga pe a fofola solo. O le ata lomia e fausia ai le foliga o se ipu pia. O ata faaata o loo faaalia mai ai le puna mai o mea muamua, e pei o le barele mai Ausetalia, le fefete mai Europa i matu, ma le hops mai Amerika i Matu. O le faailoga o le ipu e fesoasoani i tagata faatau e iloa vave le igoa o le pia mai se mamao. O le faamoemoe autu o le mamanu, o le faaalia manino lea o le tala o le oa i luga o le fata faatau.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Oulevi Packaging Design Afafanua o le Pia, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Oulevi Packaging Design Afafanua o le Pia e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Oulevi Packaging Design Afafanua o le Pia ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou