Mi Transformers Optimus Prime Packaging Galuega Autu: Afifiga Meataalo Poloka Fausia by Yang Zhang

Mi Transformers Optimus Prime Packaging Galuega Autu: Afifiga Meataalo Poloka Fausia by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2021

Mi Transformers Optimus Prime Packaging Galuega Autu: Afifiga Meataalo Poloka Fausia

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Galuega Autu: Afifiga Meataalo Poloka Fausia

Tusitusiga: O le Afifiga a Mi Transformers Optimus Prime o se afifiga pepa ua mamanuina mo se meataalo poloka fausia. O le pito i luma o le pusa e faaali mai ai le oa ua fausia, ina ia manino i tagata faatau le foliga ma vaega mafeavea o le mea. O le sitaili faigofie ma le lanu filifilia e atagia mai ai le uiga o le meataalo. Ua tuufaatasia galuega o le faaaliga ma le afifiga i totonu o le fausaga e tasi. E tatala le ufi i luga e faaali mai ai taga faapaepae o poloka. E tatala le pusa i lalo i itu uma e lua ma fai ai ni pusa teu tuueseese. E mafai ona faavasegaina vaega e tusa ai ma ituaiga, ma e mafai foi ona toe faaaogaina le pusa mo le teuina o mea i aso taitasi.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Mi Transformers Optimus Prime Packaging Galuega Autu: Afifiga Meataalo Poloka Fausia, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Mi Transformers Optimus Prime Packaging Galuega Autu: Afifiga Meataalo Poloka Fausia e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Mi Transformers Optimus Prime Packaging Galuega Autu: Afifiga Meataalo Poloka Fausia ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao