Birds and Coffee Afifiina by Kristina Pacesaite

Birds and Coffee Afifiina by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2021

Birds and Coffee Afifiina

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award Ario Winner in Afifi Category

23,535

Verified Award Winner

Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee Afifiina

O oloa uma lava e tatau ona fa'apipi'iina sa'o. E ala i le atina'eina o lenei afifi, na fesoasoani ai le tagata mamanu i se kamupani fa'avela kofe manuia e o'o atu i tagata fou e fa'atauaina le kofe sili ona lelei ma manatu i lona tupuaga. E ala i le tu'uina atu o foliga fou o le afifiina, sa taumafai le fa'ailoga e fa'aleleia le taua o le kofe fa'alima e sau mai le toetoe o konetineta uma. O le fa'ai'uga e fa'aoga ata o manulele o atunu'u ta'itasi na fa'atatau i lo latou natura matagofie ma le fa'aaulima fo'i lagona latou te tu'uina atu i le oloa fa'ai'u. Pepa Kraft ma le lanu enaena pogisa loloto o ata o loʻo faʻaogaina foi le faʻamoemoe e tasi.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Birds and Coffee Afifiina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Birds and Coffee Afifiina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Birds and Coffee Afifiina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite