RV wine Afifiga o Uaina by Hu Jijun is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2021

RV wine Afifiga o Uaina

by Hu Jijun

Client: SIVA X Dreamatic Design

A' Design Award Apamemea Winner in Afifi Category

12,559

Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine Afifiga o Uaina

O le RV o se mamanu afifiga mo se uaina Falani ua ofoina atu o se faasologa ua faatapulaaina maualuga tulaga. O le faasologa ua faatapulaaina i le 6,000 fagu o le uaina mumu, e taitasi e uma ai le 750 ml i le 13.5 pasene o le ava malosi i le voluma. O le gagana vaaia e faasino atu i le sitaili teuteuga faaonaponei ma le sipesele o Pale, Falani, ma faaalia ai se auala matagofie ma faigofie o le olaga. O le lapela ua gaosia i le spot UV, faaputuputu vevela ma lomitusi sikirini i luga o le PVC toe faaaogaina. O le sini o le faia lea o le igoa faapisinisi ina ia faigofie ona iloa ma manatua e ala i le afifiga na o ia.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai RV wine Afifiga o Uaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina RV wine Afifiga o Uaina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. RV wine Afifiga o Uaina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun