Huidao Afifiga o Mea Fa'aopoopo by Gaowei Xin

Huidao Afifiga o Mea Fa'aopoopo by Gaowei Xin is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2021

Huidao Afifiga o Mea Fa'aopoopo

by Gaowei Xin

Client: Shandong Veikao Advertising Co., Ltd

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #107761

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Huidao Afifiga o Mea Fa'aopoopo

Huidao o se mamanu afifiga mo se fua o sosi fa'a'ai ma fa'avae supo kuka e fa'aaogāina e chef fa'apolofesa. O vaega ta'itasi e iai le tele o tofo eseese, lea e fa'afaigata ai le filifili. O ata faigofie ma igoa manino o tofo e lolomiina i luga o afifiga ta'itasi, ina ia vave ona iloa le oloa sa'o. O se pulou ki'i ta'amilo e sui ai le faitotoʻa muamua e faaaogaina naʻo le tasi, lea e mafai ai ona toe tapunia, teuina ma toe faʻaaogāina mea o loʻo iai. O le ato e fai i le PLA polymer mea, ma e tu i luga, ma o afifiga ta'itasi e fua i le 140 i le 220 milimita.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Huidao Afifiga o Mea Fa'aopoopo, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Huidao Afifiga o Mea Fa'aopoopo e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Huidao Afifiga o Mea Fa'aopoopo ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When chefs choose other brands of products, because of the many flavors, it increases the difficulty of choosing. And other brands of products are mostly disposable, if the product can not be used up can not be well preserved. Designers use the most concise illustrations and names to distinguish the taste of different products, which facilitates the use of the kitchen. At the same time, the added cover can protect the storage of products.
Dimensions & Packaging: Width 140mm x Height 220mm
Tags: Huidao,seasoning soup,product packaging,seasoning sauce,veikao
Production Technology: The chef in use will cause product waste, so the designer added a rotatable screw cover on the packaging to extend the shelf life of the product. At the same time, the packaging bag is made of PLA polymer material.
Design Challenge: The two series of Huidao sauce are mainly used by catering chefs. Customers need to solve two problems: 1 - there are dozens of products in each series, so it is difficult for chefs to distinguish and use them. 2 - the previous packaging is disposable and must be used up at one time after being disassembled.
Research: Designers have found that chefs need to use dozens of different sauces when seasoning food. How to make the packaging simple and easy to distinguish different tastes? At the same time, it is necessary to solve the problem that the product can be used many times without causing the sauce taste deterioration. Therefore, designers use the most concise illustration vision and eye-catching taste name to distinguish tastes, and add a rotating cover to ensure the product quality and continue to use.
Inspiration: There are so many products in the two series of stewed soup and sauce that it is difficult for chefs to distinguish tastes when using them. At the same time, the original product design is one-time and cannot be preserved for a long time after opening. Designers need to help customers sort out products systematically and solve the problem of easy storage, so as to manage and use them by category.
Project Duration: The project was done within 2 months. The design is finished in Jinan, production in Jinan City, Shandong Province.
Operation Flow: When choosing seasonings with different flavors, chefs can intuitively select the desired seasoning on the desktop through intuitive illustration and product name. There is a rotatable cover on the top of the package, which increases the shelf life of the product. At the same time, the bottom of the package is self-supporting, which makes it more intuitive for the chef to use.
Team Members: Designer:
Gaowei Xin,
Cuipeng,
Yuerong Liu
Image Credits: VEIKA0, 2020.