Haci Bekir Halva Afifiina e Polin Kuyumciyan

O le mamanu Haci Bekir Halva Afifiina e Polin Kuyumciyan o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2021

Haci Bekir Halva Afifiina

na mamanuina e Polin Kuyumciyan

Tagata Fa'atau: Haci Bekir

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

11,957

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #109346

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Haci Bekir Halva Afifiina

O Haci Bekir o se tasi o faʻailoga tuai o le lalolagi ma e tele lona talatuu. E ui lava o le igoa faʻailoga e otometi ona faʻafesoʻotaʻi ma le lelei ma le faʻamalieina o oloa, e faigata mo sea ituaiga tuai ona apili i le tupulaga fou. Faatasi ai ma le siʻitia o le lauiloa o le halva i meaʻai a Turkish, na manaʻo le faʻailoga e manuia mai ai ma faʻafouina lona afifi halva. O mamanu faigofie ae mataʻutia ma lanu o mamanu fou e mafai ai e Haci Bekir ona faʻalauteleina lo latou aapa ma faʻailoga. O mamanu mamanu ma lanu e faʻaosoina uma e le tolu mea e faʻaogaina ma le lanu.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Haci Bekir Halva Afifiina, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Haci Bekir Halva Afifiina e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Haci Bekir Halva Afifiina ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Fua & Fa'apipi'i: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Fa'ailoga: packaging, box, design, patterns, food
Tekonolosi Gaosiga: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Lu'itau o le Mamanu: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Su'esu'ega: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Fa'aosofia: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Umi o le Poloketi: The project started in December 2019 and finished in February 2020, in Istanbul.
Fa'agasologa o Galuega: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Fa'aaloaloga o Ata: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.