O le mamanu Hmp Faʻamatalaga Autu e Fanny De Bray o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.
UʻameaAta Fa'atusa· 2021
Hmp Faʻamatalaga Autu
na mamanuina e Fanny De Bray
Tagata Fa'atau: Made for you
Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #109853Le Mamanu
E Uiga ia Hmp Faʻamatalaga Autu
Tusitusiga Tala: O le HMP o se faʻailoga vaaia na fatuina mo se vaega faufale masini. O le logo e faʻamaonia ai le malosi o le kamupani ma faʻamalamalama ai ana fesoʻotaʻiga. O mataitusi ua fausia i le auala lava e faʻamau ai e le vaega i luga o ana vaega. O ata vaʻaia ma faʻataʻitaʻiga faʻatekonika i tua e faʻaalia ai le lagolago faʻavaomalo o loʻo saunia e le HMP. O vaega taʻitasi o le tomai faʻapitoa e faʻailogaina i se ata faʻatusa ma se lanu faʻapitoa, lea na filifilia faʻatasi ma le tagata faʻatau e faʻamalamalama ai auaunaga eseese. O le faʻailoga ua fetuutuunaʻi mo ala tuʻufaʻatasi ma lomiga, e aofia ai kata pisinisi, pepa ulutala, ma faila.
Le Fa'ailogaina
E Uiga i le A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Hmp Faʻamatalaga Autu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Hmp Faʻamatalaga Autu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Hmp Faʻamatalaga Autu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
- Fua & Fa'apipi'i
- Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm - Fa'ailoga
- mechanical, graphic design, paris, industrial,
- Tekonolosi Gaosiga
- Logo
Business card
Letterhead paper
Folder - Lu'itau o le Mamanu
- How to modernize and make more human an industrial universe.
- Su'esu'ega
- Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction. - Fa'aosofia
- The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
- Umi o le Poloketi
- The project started in January 2019 and finished in September 2019.
- Fa'agasologa o Galuega
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Pateni
- Copyright Made for you
- Sui o le 'Au
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme - Fa'aaloaloga o Ata
- Photographer: Maxime Huriez
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Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
