Cascahuin Fagu Tequila by Humberto Garcia

Cascahuin Fagu Tequila by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2021

Cascahuin Fagu Tequila

by Humberto Garcia

Client: Tequila Cascahuín

A' Design Award Ario Winner in Afifi Category

15,294

Verified Award Winner

Verify Award Status for #110322

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cascahuin Fagu Tequila

O le Cascahuin o se fagu ua mamanuina mo le tequila. O le gutu, mama ma le ua o le fagu na suia ina ia mafai ona galue le faiga faamaufaailoga i se pulu paʻu laau. O le faailoga o le ituaiga oloa ua faaaogaina i se tofu maualuga i luga o le ua, lea e maua ai e le afifi se faamaufaailoga faapitoa. O le ipu tioata e gaosia e ala i le ili faaili, faatasi ai ma le tioata sodium-calcium e fai ma mea faavae. O le pulu e faia mai fatu paʻu laau faanatura filifilia ua vaimeli i vaimeli laau lelei mo meaʻai. O le fagu e 70 i le 70 i le 260 milimita le fua. O le mamanu e maua ai le musumusuga mai galuega taulima, mea faitino ma le faitau o fetu a o leʻi taunuu Sepania.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Cascahuin Fagu Tequila, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Cascahuin Fagu Tequila e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Cascahuin Fagu Tequila o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimensions & Packaging: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Tags: design, product design, graphic design, art direction, tequila, bottle, visual design
Production Technology: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Design Challenge: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Research: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiration: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Project Duration: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Team Members: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Image Credits: All photos: Irving Jimenez & Humberto Vanhuten