Renata-A Primary Function: Afifi o le Shampoo by Hsiao Che Hou

Renata-A Primary Function: Afifi o le Shampoo by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2021

Renata-A Primary Function: Afifi o le Shampoo

by Hsiao Che Hou

Client: Renata

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

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Colors

The Design

About Renata-A Primary Function: Afifi o le Shampoo

Renata-A o se fagu shampoo na mamanuina mo se ituaiga oloa e tausia ai le lauulu. O le tino o le fagu e faia i se mea faʻanatura e maua mai i au lau ti na lafoaia mai i le au faifaatoaga ti i Taiuani. O lenei mea e sui ai le 40 pasene o le palasitika petokemikolo ma fesoasoani e faaitiitia ai le faʻaosoina o le kaponi. E mausali le fagu e pei o pusa palasitika masani, e mafai ona toe faʻaaogaina ma e le faʻamatuʻu atu ai mea oona i le eleele pe a mavae le susunuina. O le afifi e faʻatumu ai se shampoo na faia i mea faʻanatura Saina, ma o le mamanu e atagia ai le autu o le toe fanauina.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Renata-A Primary Function: Afifi o le Shampoo, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Renata-A Primary Function: Afifi o le Shampoo e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Renata-A Primary Function: Afifi o le Shampoo o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU