Rosa Roxburghii Afifiga o Lauti e Guangzhou Cheung Ying Design Co., Ltd.

O le mamanu Rosa Roxburghii Afifiga o Lauti e Guangzhou Cheung Ying Design Co., Ltd. o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2021

Rosa Roxburghii Afifiga o Lauti

na mamanuina e Guangzhou Cheung Ying Design Co., Ltd.

Tagata Fa'atau: Guangzhou Cheung Ying Design Co., Ltd.

Manumalo o le A' Design Award Auro i le Vaega Afifi

28,750

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #111732

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Rosa Roxburghii Afifiga o Lauti

O le Rosa Roxburghii o se mamanu afifiga mo se meainu lauti i totonu o se apa. O le atigipusa o se apa alumini e 65 mm le umi, 65 mm le lautele ma le 95 mm le maualuga, ma e mafai ona uu le 245 ml. O ata faakalafi e faaaogā ai se ata faataitai i le sitaili faa-Saina o se togalauti o le rosa roxburghii, lea e atagia ai le tausiga faapitoa mai le totōina seia oo i le filifiliga o meafaitino. O elemene masani faa-Saina ma se lanu autū mūmū e faailoga ai le manuia ua fausia ai le faatulagaga. Na faia lenei afifiga ina ia maua ai e le oloa se faasinomaga manino ma ia faaalia ai le soifua mālōlōina, le natura, le malosi ma le tuufaasolo o measina.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Rosa Roxburghii Afifiga o Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Rosa Roxburghii Afifiga o Lauti e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Rosa Roxburghii Afifiga o Lauti e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Fua & Fa'apipi'i: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Fa'ailoga: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Tekonolosi Gaosiga: The design material is made of aluminum can.
Lu'itau o le Mamanu: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Su'esu'ega: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Fa'aosofia: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Umi o le Poloketi: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Fa'agasologa o Galuega: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Sui o le 'Au: Creative Director: Zhiji Dong
Designer: Lu Gu