Germain Robin California Brandy Fa'ailoga Fagu, Fa'asinomaga Fa'apisinisi by Pierre Delebois

Germain Robin California Brandy Fa'ailoga Fagu, Fa'asinomaga Fa'apisinisi by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2021

Germain Robin California Brandy Fa'ailoga Fagu, Fa'asinomaga Fa'apisinisi

by Pierre Delebois

Client: E&J Gallo

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #112020

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Germain Robin California Brandy Fa'ailoga Fagu, Fa'asinomaga Fa'apisinisi

O le Germain-Robin California Brandy o se fa'asinomaga fa'apisinisi ma se mamanu fa'ailoga fagu mo se brandy na faia i Kalefonia. O le fa'asinomaga va'aia e mama ma sa'o, e atagia mai ai le uiga e leai se fa'apipi'iina ae le fa'aletonu o le fa'ailoga. O le logotype e fa'apipi'i fa'atasi igoa o le to'alua na fa'atūina, e vavaeeseina i se laina lapotopoto lapotopoto, e fa'aalia ai se paleni i le va o le mafaufauga mata'ina ma le sa'o i lona faatinoga. O le California Alembic brandy e ave ai se lipine pepa pa'epa'e na saunia lelei lea e fa'ailoa mai ai le ituaiga i le lanu mumu, fa'atasi ai ma se fa'amatalaga sa'o o metotia o le fa'amamā ma le fa'amatuaina.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Germain Robin California Brandy Fa'ailoga Fagu, Fa'asinomaga Fa'apisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Germain Robin California Brandy Fa'ailoga Fagu, Fa'asinomaga Fa'apisinisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Germain Robin California Brandy Fa'ailoga Fagu, Fa'asinomaga Fa'apisinisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Inspiration: Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Team Members: Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager

Read the Press Release