Dark Horse Wine Afifi o le Uaina by Pierre Delebois

Dark Horse Wine Afifi o le Uaina by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2021

Dark Horse Wine Afifi o le Uaina

by Pierre Delebois

Client: E&J Gallo

A' Design Award Ario Winner in Afifi Category

27,080

Verified Award Winner

Verify Award Status for #112024

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dark Horse Wine Afifi o le Uaina

O le Dark Horse o se afifi ma faʻailoga o le uaina na faia mo se faʻailoga uaina a Kalefonia. O le mamanu e faʻavae i luga o se faiga fetuunaʻi lea e aofia ai le faputuputuga atoa o afifi ma faʻatagaina foi ni faʻaopoopoga i le lumanaʻi. O faʻailoga e lolomi i luga o pepa maualuga i le lanu metala ma le mama lelei, lea e faʻalauteleina ai faʻaaliga o lanu ma le tofo. O le faʻailoga o le faʻailoga o loʻo tuʻuina i luma ma le totonugalemu i luga o faʻailoga taʻitasi. E faigofie le faatulagaga o le faʻailoga, ina ia mafai ona malamalama i mea o loʻo i totonu o le fagu i le tepa e tasi. O le faʻamoemoe o le faʻaalia manino o le lelei ma le tofo i luga o le fata.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Dark Horse Wine Afifi o le Uaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Dark Horse Wine Afifi o le Uaina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Dark Horse Wine Afifi o le Uaina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release