Heffron Galuega Autu: Afifiga o le Fagu Rum e Martin Zouhar

O le mamanu Heffron Galuega Autu: Afifiga o le Fagu Rum e Martin Zouhar o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2021

Heffron Galuega Autu: Afifiga o le Fagu Rum

na mamanuina e Martin Zouhar

Tagata Fa'atau: The Green Tree Distillery

Manumalo o le A' Design Award Ario i le Vaega Afifi

30,666

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #113463

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Heffron Galuega Autu: Afifiga o le Fagu Rum

Tusitusiga: O le Heffron o le mamanu afifi mo se rum na gaosia e se falegaosi ava a Czech. O le rum e faʻamamaluina ai le au fitafita Czechoslovak, o ē na tau i Rusia i le va o le 1914 ma le 1918 ma fesoasoani e faʻavaeina le Malo o Czechoslovak. O le Heffron o le igoa o le vaʻa mulimuli na aveina ai le au fitafita mai Rusia i Europa. O le mamanu e faʻaosofia mai i tusi na lafo e le au fitafita i o latou aiga i le taimi o le malaga umi. O le fagu tioata manino e uma ai le 500 ml. O le faʻailoga e faia i pepa faʻasusu lanu kirimi ma se tipiga faʻamama tusi faʻasusu ma se vali iila faʻapitonuʻu, lolomiina i lanu e tolu.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Heffron Galuega Autu: Afifiga o le Fagu Rum, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Heffron Galuega Autu: Afifiga o le Fagu Rum e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Heffron Galuega Autu: Afifiga o le Fagu Rum o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Fua & Fa'apipi'i: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Fa'ailoga: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Tekonolosi Gaosiga: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Lu'itau o le Mamanu: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Su'esu'ega: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Fa'aosofia: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Umi o le Poloketi: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Fa'agasologa o Galuega: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Pateni: Trademark (2019) Palírna U Zeleneho stromu
Fa'aaloaloga o Ata: Photos of the bottles were made in studio Cotashon.